Sports Management

About the Course

Learn what actually runs behind a franchise, beyond what happens on the field. This isn't just about finding out if sports management fits you - you'll walk away with a genuine business case you can talk about on your resume and LinkedIn, reviewed by a professional who spent 4 years at an IPL franchise, working across multiple leagues in matchday operations, team management, sponsorship, ticketing, and even serving as Chief of Staff to the CEO. Over five live sessions, you'll build a sponsorship and matchday operations plan for a mock franchise - the real decisions that run a sports business, not just the highlights reel.

You Will Be Able To:

By the end of this track, you'll have built and defended a real franchise business case, and gained a genuine, evidence-based sense of whether sports management is worth pursuing further.

• Understand how a franchise actually makes money - sponsorship, ticketing, and matchday revenue

• Apply real frameworks used to plan and run matchday operations

• Build a basic sponsorship proposal for a mock franchise

• Understand how the business side of a sports league is actually structured, beyond the teams themselves

• Think the way a Chief of Staff does - connecting operations, strategy, and leadership priorities

Prerequisite:

• No prior sports business background required - the fundamentals are covered across sessions

• A genuine interest in sports is more useful than any technical skill

• No coding or finance background necessary

Who Is This Course For?

• Students in grades 9–12 or undergraduation curious about branding, advertising, or product marketing

• Students trying to decide between marketing and other creative or business paths

• Students preparing for future internships in marketing, brand management, or advertising

  
  

What You'll Walk Away With:

• A completed sponsorship and operations plan

• A Virtual Work Experience Program Certificate, for your resume and LinkedIn

• A resume-ready line describing your project to help you with college and internship interviews

• Direct, one-on-one feedback from a professional with real IPL-level franchise experience

• A clear, evidence-based answer to whether the business of sports is worth pursuing further