Marketing & Branding

About the Course

Learn what actually goes into launching a product people notice. This isn't just about finding out if marketing fits you - you'll walk away with a genuine campaign plan you can talk about on your resume and LinkedIn, reviewed by a professional who's actually launched real products. Over five live sessions, you'll plan and pitch a mock product launch, from positioning to channel strategy - the real decisions marketers make, not just the vocabulary around them.

You Will Be Able To:

By the end of this track, you'll have built and pitched a real campaign, and gained a genuine, evidence-based sense of whether marketing is worth pursuing further.

• Define a product's positioning and target audience

• Apply core marketing frameworks used to plan a real launch

• Build a simple channel and content strategy

• Understand how a real campaign moves from concept to launch

• Structure and pitch a marketing plan, the way a junior marketer would

Prerequisite:

• No prior marketing background required - the fundamentals are covered during the sessions

• No design or technical skills necessary

• Just curiosity about how brands and products get noticed

Who Is This Course For?

• Students in grades 9–12 or undergraduation curious about branding, advertising, or product marketing

• Students trying to decide between marketing and other creative or business paths

• Students preparing for future internships in marketing, brand management, or advertising

  
  

What You'll Walk Away With:

• A completed campaign plan

• A Virtual Work Experience Program Certificate, for your resume and LinkedIn

• A resume-ready line describing your project to help you with college and internship interviews

• Direct, one-on-one feedback from a working marketing professional

• A clear, evidence-based answer to whether marketing is worth pursuing further